I've always WANTED to believe visualization works and the other day, when I was in a pre-production meeting at Kate Somerville's, I remembered something that MADE me believe it.
The first time I met Kate, her new offices were being built over her clinic. The bones were already there and the space was stunning.
When I asked her if she could have ever imagined the business growing so fast, so much, above and beyond, she said,"Yes".
This last time I went back, the company and brand had grown ten-fold, and it was reflected in the space.
Yes, because she saw it, very early on, in her mind's eye. She saw the business, she saw the space, the product and the people.